Who Uses Handkerchiefs? Why Millennials & Gen Z Are Switching

 

Forget everything you know about handkerchiefs. It’s time to think outside the (tissue) box.

 

Are handkerchiefs still used?

Yes, handkerchiefs are still used and not just by older generations. Millennials and Gen Z alike are switching to handkerchiefs, and it's not just because they're cool. It's because they're a lot more than cool—they're convenient, simple, and environmentally-friendly. They are a unique item that allows you to be different and make a difference. They are for those willing to question and break the norms, which is what Gen Z and Millennials are all about.

In this post, we'll explore some of the reasons why young people are opting for handkerchiefs.

  • Practicality
  • Environmental Impact
  • Disrupt the Status Quo
  • Quality Over Quantity

 

 

Practicality

Millennials and Gen Z are getting over the stigma of carrying a handkerchief in their pockets, and it's not because they're trying to be hip or cool. They're doing it for a reason: because it's practical.

Gen Z and Millennials are a practical bunch, and handkerchiefs are one of the most useful things you can carry. The world is a messy place and having a handkerchief on-hand is something you’ll never regret. They're perfect for cleaning up spills, cleaning off phones and camera lenses, covering coughs and sneezes, wiping away sweat during a workout or your face after eating. They are for whatever life throws at you.

Handkerchiefs are small and lightweight so they can fit one in any pocket, purse, or bag which means they can easily be carried for any occasion. Handkerchiefs are also softer and thicker than tissues which means you can blow your nose without worrying that they will rip or hurt your nose.

They are an item that unlocks a new way of life – an increase in freedom, resourcefulness, and eco-consciousness.

 

Environmental Impact

The earth and our impact on it is at the forefront of young peoples’ minds. An understanding of the need to reduce our individual footprints is a guiding principle for many.

The benefits of reduce, reuse, and recycle has been instilled in this generation from a young age. A reusable handkerchief provides them with a more sustainable solution for the typical uses of single-use paper products such as tissues, paper towels, and napkins - because they know, we use a lot of them.

Facial tissues and paper towels alone make up 7.6 billion pounds of waste each year (this adds up to nearly 100,000 average U.S. homes in wood each year) with their production emitting around 33 million metric tons of greenhouse gases.

On a positive note, this also means by switching to handkerchiefs a person could reduce their personal waste by up to 25 pounds a year on average.

Handkerchiefs are a great way to reduce your environmental impact, but it is important to make sure that you are getting your handkerchiefs of an eco-friendly, durable fabric like Irish linen and making sure they are well-made so they can last for years.

 

Disrupt the Status Quo

Not all innovations are high-tech; sometimes you just have to do what works. Handkerchiefs are a disruptive technology in their own way - they are the only alternative to boring, painful, disposable tissues.

Handkerchiefs are also one of few fashion accessories that give you the opportunity to express your values and personality with every use. With so many different styles and colors available, it's easy to find one that matches your personal style. 

Their versatility is unparalleled. Handkerchiefs are the perfect accessory for any occasion. Whether you're going out with friends, attending a business meeting, or just lounging around the house, handkerchiefs add a touch of flair to any outfit. They are also a great conversation starter at parties because they are unique and often tell a story about who you are as an individual!

Millennials and Gen Z are switching to handkerchiefs because they're a stylish, sustainable alternative that makes them feel good. 

  • Gen Zers want to stand out, not fit in, so brands are not as important to them. Rather, they are looking for the next unique product.”

So when people ask: Are handkerchiefs out of style?

We tell them, no! Handkerchiefs are back and better than ever.

 

Quality Over Quantity

There are many reasons why young people are switching to handkerchiefs, but one of the most simple: they're just better. Because let’s be honest, who enjoys using tissues? 

As we've mentioned above, handkerchiefs are softer and stronger than tissues, but their high performance attributes do not end there; they are highly absorbent and rapid drying which means they're capable of rapid reuse and will last all day. They're also easy to clean and maintain - just throw them in with your normal wash and they will come out perfect, ready to be used again. And because they're made from natural fibers like cotton or linen (we prefer Irish linen), they don't have any nasty chemicals in them like disposable tissues do.

Gen Z and Millennials are a quality over quantity group. No one wants more “stuff.” They want the products they buy to be able to service them for years, or even for life.

  • 73 percent of both Gen Zers and millennials say they would “prefer to buy higher-quality products which will last a lifetime”

Our handkerchiefs are high-quality 100% Irish linen and made in the USA to last for years, not months. They are made from sustainable materials and can be used for years without losing its shape or function.

 

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Handkerchiefs are an item for practical, eco-conscious people who live their values and are not afraid to stand out for the things they believe in.

In conclusion, the handkerchief is an underrated item that has been taken for granted for far too long. But no longer. We believe this was due to a lack of knowledge about their environmental benefits and a lack of inspiration in the handkerchief space. 

So if you're looking to adopt a new habit, consider swapping out those disposable tissues for something more sustainable - like a handkerchief! They are a practical, actionable way to make a difference and we can honestly say, life-changing.