Privacy Policy

This Privacy Policy describes how Vala Alta LLC (the “Site” or “we”) and its parent, subsidiary, and affiliate companies collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Changes

We may update this Privacy Policy from time to time in order to modify our practices or for other operational, legal, or regulatory reasons.

Last updated: December 2020

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, reporting, analytics, performance, advertising, and social media or content cookies.

Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. 

We may contract third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. You may disable all cookies in your browser settings. 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. You can control and manage cookies in various ways. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser settings. By blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Third Party Link & Social Media

Our Site may contain links to third-party websites that have their own policies on how they process the collection, use, and disclosure of information. Therefore, if you choose to interact with social media websites or tools through our website, your experience is subject to the privacy policies of those sites. 

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site or our social network profiles. 
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our web service processor, third parties, and company affiliates.

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment/credit card information, email address, phone number, and other information
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our web service processor and shipping partners.

Customer support information

  • Examples of Personal Information collected: any additional information provided in interactions with customer service representatives.
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: customer service software providers 

Minors

The Site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here. 
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners (Facebook, Instagram, Snapchat, Twitter, etc.). We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location). We collect this data for purposes such as customer insights, monitor success of advertising campaigns, improve the content and design of our websites. 

    You can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

    Using Personal Information

    We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

    Lawful basis

    Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

    • Your consent;
    • The performance of the contract between you and the Site;
    • Compliance with our legal obligations;
    • To protect your vital interests;
    • To perform a task carried out in the public interest;
    • For our legitimate interests, which do not override your fundamental rights and freedoms.

    Retention

    When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. 

    Selling Personal Information

    Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).

    • We may disclose any of the below categories of California Personal Information for “business purposes” as this term is defined in CCPA. We note that the “sale” of such categories of personal information mentioned occurs through exchanging this information with media and advertising companies through our use of cookies and our online advertising practices.
    • In the past 12 months, we may have collected the following categories of personal information from California residents including identifiers; payment information; characteristics of protected classifications under California or federal law; commercial information; internet  information; audio, electronic and visual information; professional or employment-related information; education information, and geolocation information. Thus, in the past 12 months, we may have “sold” (as this term is defined in CCPA) the following categories of California Personal Information to third parties. 
    • Opt-out by contacting us through the contact information below 

    GDPR

    If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

    CCPA

    If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights please contact us at the address below.

    Contact

    Should you have any questions or concerns regarding this Privacy Policy, please contact us at info@valaalta.com